usability | Web Marketing Therapy

Evaluating Your Marketing Puzzle

When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … [Read More](/content/blog/before-you-move-forward-with-digital-marketing-go-back-and-audit/ "Before You Move Forward With Digital Marketing, Go Back and Audit"/index.html).

The Meaning of Marketing

The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … [Read More](/content/blog/marketing-success-lies-in-these-five-factors/ "Marketing Success Lies in These Five Factors"/index.html).

Importance of Your Website

No matter where you are at in business, your website will always be a foundation to all marketing. First impressions are important – people always tend to remember their first interactions with someone, in real life and online. For most … [Read More](/content/blog/website-best-practices-evaluate-usability/ "Website Best Practices – Evaluate Usability"/index.html).