small business marketing | Web Marketing Therapy

Marketing Misconceptions

One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … [Read More](/content/blog/you-arent-always-limited-with-a-limited-marketing-budget/ "You Aren’t Always Limited with a Limited Marketing Budget"/index.html)

Email Marketing and Personal Branding

When you think of email marketing, you usually think of promotional messages, right? Yes, but the way you “market” yourself with your coworkers, clients and the leaders you report to is also a part of your brand – personal marketing! … [Read More](/content/blog/be-an-email-control-freak-with-boomerang-2/ "Be An Email Control Freak With Boomerang"/index.html)

The Importance of a Domain Name

A powerful, memorable domain name can help you establish a successful web presence, protect your personal brand and assist you in running new, wildly successful marketing campaigns. Lorrie (our CEO) likes to joke that she is a “domainiac” because she … [Read More](/content/blog/why-its-healthy-to-be-a-domainiac/ "Why It’s Healthy to Be A Domainiac"/index.html)

Adapting to Online Business

With shelter at home orders in place all across the US, many small businesses have had to pivot and figure out how to do things online quickly in order to continue to serve customers. A good friend of mine sells … [Read More](/content/blog/google-forms-a-simple-and-inexpensive-way-to-collect-orders-and-information/ "Google Forms – A Simple and Inexpensive Way to Collect Orders and Information"/index.html)

Optimizing Your Digital Marketing

All businesses need digital marketing in some way, shape or form. The key is knowing what you need to optimize first so you prioritize need to have’s first, then move onto nice to have’s from a solid marketing foundation. And … [Read More](/content/blog/how-to-hire-the-right-digital-marketing-agency/ "How to Hire the Right Digital Marketing Agency"/index.html)

The Importance of Netiquette

No matter how young, old, experienced or inexperienced you are, it is never ok to ignore netiquette. We define netiquette (communication on the internet…yes, we are so punny) as the way you communicate “on brand” and “on purpose” with existing … [Read More](/content/blog/netiquette-mind-how-you-communicate-with-others/ "Netiquette – Mind How You Communicate With Others"/index.html)