sellability | Web Marketing Therapy

When you’re in the day-to-day routine of managing digital marketing or have other vendors or employees helping manage it, it’s critical to evaluate all the different pieces of your marketing puzzle to make sure things are optimized and really clicking … [Read More](/content/blog/before-you-move-forward-with-digital-marketing-go-back-and-audit/ "Before You Move Forward With Digital Marketing, Go Back and Audit"/index.html)

The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … [Read More](/content/blog/marketing-success-lies-in-these-five-factors/ "Marketing Success Lies in These Five Factors"/index.html)

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are things that you know potential clients … [Read More](/content/blog/content-marketing-that-multitasks-the-how-to-hire-article/ "Content Marketing That Multitasks – The How-To Hire Article"/index.html)