Marketing with an Educational Focus

Marketing with an educational focus is a sure-fire way to successfully brand build and boost business. A common marketing definition is: maximizing exchanges. While this is accurate, “exchanges” seems so robotic, so at WMT, we replace “exchanges” with “relationships”. Marketing … [Read More](/content/blog/marketing-that-matters/ "Marketing that Matters"/index.html)

The Marketing Sales Funnel Idea

The marketing sales funnel idea (getting consumers into a funnel, only to push some through) has always seemed a little icky to me. Consumers don’t fall perfectly down a funnel, they often weave back and forth, making their unique way to a purchase … [Read More](/content/blog/overcoming-sales-funnel-tunnel-vision/ "Overcoming Sales Funnel Tunnel Vision"/index.html)