Marketing Insights

When I began my career as a marketing consultant, I was often asked, “What’s your niche?” I never saw myself focusing exclusively on small businesses, corporations, or clients within a confined geographic area, demographic, or particular industry, but I always … [Read More](/content/blog/marketing-riches-in-the-niches/ "Marketing Riches in the Niches"/index.html)

One of the biggest marketing misconceptions is that you can’t have marketing success without a lot of money. A limited marketing budget does not mean that you are limited marketing-wise. The saying, “we are paid equally to how much we … [Read More](/content/blog/you-arent-always-limited-with-a-limited-marketing-budget/ "You Aren’t Always Limited with a Limited Marketing Budget"/index.html)

There are five factors for marketing success that you need to have in place to make your marketing click. Lorrie Thomas, The Marketing Therapist® shares them in this video. If you are ready to take your marketing to the next … [Read More](/content/blog/the-five-factors-for-marketing-success/ "The Five Factors for Marketing Success"/index.html)

The way you communicate is key to creating connections and generating conversations. Whether it’s blog posts, videos, graphics, photos or social media posts, content needs to be a strategic investment to educate, empower and create meaningful connections. Successful Marketing Is … [Read More](/content/blog/successful-marketing-is-all-about-on-brand-on-purpose-content/ "Successful Marketing Is All About On-Brand, On-Purpose Content"/index.html)

The true academic meaning of marketing is “maximizing exchanges.” For me, the phrase “exchanges” far too transactional, so for the sake of this lesson, let’s change “exchanges” to RELATIONSHIPS. Marketing is all about relationships. Making them, keeping them and growing … [Read More](/content/blog/marketing-success-lies-in-these-five-factors/ "Marketing Success Lies in These Five Factors"/index.html)

Do you know what the secret is to being a successful digital marketer? If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical parts of marketing: knowing … [Read More](/content/blog/the-secret-to-being-a-successful-digital-marketer/ "The Secret to Being a Successful Digital Marketer"/index.html)