# Marketing Does Not Have an On/Off Switch!

**Marketing intervention time!**  Any of these statements sound familiar?

“I’m too busy to _____” (blog, update my website, manage social media, work on an email newsletter)

“I have a big ____ (project, deadline). Once that’s over, I can get back to marketing.”

“I just can’t afford marketing right now.”

**HELLO!! Tough love time:**

**Marketing does NOT have an On/Off Switch!**

I have talked with too many people who treat marketing like an appliance. Marketing MUST be a constant in your business to work effectively.

Marketing is the act of building awareness, communicating, connecting, serving and selling

…. **marketing helps you make money honey!**

When you start and stop marketing, it sends a spastic tone to the market. Do you post to social media regularly and then stop for a few months? Did you do a newsletter for a few quarters and quit? Are people subscribing to your blog only to get nothing for months?

**The way you manage your marketing sets the tone for your business.**

FACT: Clients want to play on winning teams. If you are not playing to win, then clients will gravitate elsewhere.

**I can’t stand seeing marketing lights off!**

Admitting you need help is the first step to recovery. If you are in a marketing slump, I invite you to reach out to us via the [contact form on my website](/content/contact/index.html) for a complimentary phone consultation where I will personally share some ideas and help you get on a better marketing path. It’s time to reach out for some healthy advice!